Schindler rely completely on architects wanting to use their elevators and escalators when they are designing mega office blocks and residential buildings.
They have created a free design app as a way of getting their products into building designs. The challenge is to get architects and designers to use it.
I created a campaign called 'Push The Button' and wrote a dozen or so ads, some of which are really quite racy and funny! They are performing brilliantly,
Arborists, those brave guys and gals who climb towering redwoods and prune them from the end of a climbing rope with a chainsaw are extreme sports nuts who like taking risks and partying.
So why are so many brands supplying their kit so boring? a good question one of the world's leading industry retailers, Honey Bros asked themselves.
So, working with the new brand name of Tree Punk, I defined it in terms of central organising principle and values, by creating a 'brand tree.' I creative directed the new visual identity and wrote up all the positioning statements. It's pretty cool.
BT should be the number one broadband provider in the UK by some distance. So when they upped their game with a new service aimed at gamers.
The only issue, how to cut through the noise and get people to take them seriously?
Kill Your Friends More quickly was just one of dozens of quirky ads I came up with combining technical performance (latency) and great value deals for gamers. The ads worked. Game on!